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A few words about me.

A Wellness Story

Hello, my name is Karl

My interest in wellness started way back in Africa, where I grew up. From an early age, I gravitated toward sports, mainly soccer and basketball. From around seven years old, basketball became my single focus. This passion for basketball and sport taught me valuable mental tools I used later on. Shortly after coming to the United States to finish high school, I realized the fitness gap between American athletes and African athletes. I went to the number one basketball high school in the nation at the time, Rice High School, located in Harlem.

Immediately, I realized that even though I had the same passion for basketball and work ethic to train as my teammates, besides the technical gap, my fitness was way behind. The conditioning and nutrition of American athletes in middle school and high school is far superior to what I was accustomed to, back in Africa. Rice High school A team featured 7 future D1 college players, one of them being current NBA all-star Kemba Walker.

While in college at Arizona State, studying economics and political science, I began to learn more about fitness and nutrition. Up to that point, I didn’t know much about the science of building muscle mass, increasing strength, mobility and the best nutrition for athletes. But as I started reading and applying it in the kitchen and gym, I immediately saw results. Over time, I was able to start helping friends and athletes looking to improve their fitness and overall conditioning.

After college, I came back to New York and started, on the side, helping individuals looking to improve their overall fitness.

Right from the start, I understood how losing weight or gaining muscle was more than just going to the gym, so my approach was to train clients, cook for them and coach them mentally.

As my experience grew, understanding the mind’s role in transitioning to healthy lifestyles became the foundation of my wellness coaching.


My interest in wellness led me to expand into different fitness areas, going outside the gym to learn about human movement in general and how various modern diseases are linked to lack of movement diversity in our day to day lives. From doing Yoga to learning about Biomechanics, the more I learned and applied it, the better I felt and taught it to others.

Studying psychology and seeing the limits of fitness when it comes to developing the mind, I started to learn about eastern mind science and meditation in particular. Adding meditation to my life opened another door. In the same fashion that fitness improves the body, meditation and breathing exercises develop the mind toward higher levels of mental health. Stress hinders many people from successfully transitioning to healthier lifestyles, so helping them learn how to de-stress and relax their nervous systems is another tool I incorporated in my coaching.

I have always been interested in entrepreneurship, since college. Over the past few years, I found out how the wellness education drought I face while growing up in Africa was still present.

As we researched the state of fitness and nutrition in various African countries, we realized that we could feed this void by providing nutritional supplements, state of the art fitness gyms and most importantly, teach fitness and nutrition science to the masses. Atena was born as an idea, and now ready to launch in 2020 in west Africa.


Health prevention is more effective and less costly than disease management and medicine. The goal with Atena is to bring cutting-edge nutrition and fitness science to Africa with our psychological approach to foster healthy behavior. I strongly believe that proper nutrition and physical conditioning is directly linked to mental performance. How can a continent rise up and develop itself without proper nourishment? 80% of the African population is below 35 years old, this can be a blessing or a curse.

Beyond Wellness.

Interests

Over the past ten years, I developed a passion for reading. Growing up in a continent that is so far behind, I discovered that I could close the gap, individually, by reading. Besides nutrition and fitness, I am interested in political science, more so economics, behavioral science, neuropsychology, business, marketing, and spirituality.

Through meditation, I realized that intellectual curiosity can be a gift or a curse, always seeking to understand the world and how things operate. It seems like cognition and equanimity are antagonistic. Lately, all my research leads to ontology, what is true… and epistemology, what are the means of knowledge. Can we really know the truth? Is the human mind able to reach truth? From a scientific perspective, via physics, it seems like the human mind, through the senses cannot perceive reality in its entirety.

Hello,
A Few Words About Me

My interest in wellness started way back in Africa, where I grew up. From an early age, I gravitated toward sports, mainly soccer and basketball. From around seven years old, basketball became my single focus. This passion for basketball and sport taught me valuable mental tools I used later on. Shortly after coming to the United States to finish high school, I realized the fitness gap between American athletes and African athletes.

While in college at Arizona State, studying economics and political science, I began to learn more about fitness and nutrition. Up to that point, I didn’t know much about the science of building muscle mass, increasing strength, mobility and the best nutrition for athletes. But as I started reading and applying it in the kitchen and gym, I immediately saw results. Over time, I was able to start helping friends and athletes looking to improve their fitness and overall conditioning.

After college, I came back to New York and started, on the side, helping individuals looking to improve their overall fitness.

Right from the start, I understood how losing weight or gaining muscle was more than just going to the gym, so my approach was to train clients, cook for them and coach them mentally.

As my experience grew, understanding the mind’s role in transitioning to healthy lifestyles became the foundation of my wellness coaching.

My interest in wellness led me to expand into different fitness areas, going outside the gym to learn about human movement in general and how various modern diseases are linked to lack of movement diversity in our day to day lives. From doing Yoga to learning about Biomechanics, the more I learned and applied it, the better I felt and taught it to others.

Studying psychology and seeing the limits of fitness when it comes to developing the mind, I started to learn about eastern mind science and meditation in particular. Adding meditation to my life opened another door. In the same fashion that fitness improves the body, meditation and breathing exercises develop the mind toward higher levels of mental health. Stress hinders many people from successfully transitioning to healthier lifestyles, so helping them learn how to de-stress and relax their nervous systems is another tool I incorporated in my coaching.

I have always been interested in entrepreneurship, since college. Over the past few years, I found out how the wellness education drought I face while growing up in Africa was still present.

Health prevention is more effective and less costly than disease management and medicine. The goal with Atena is to bring cutting-edge nutrition and fitness science to Africa with our psychological approach to foster healthy behavior. I strongly believe that proper nutrition and physical conditioning is directly linked to mental performance. How can a continent rise up and develop itself without proper nourishment? 80% of the African population is below 35 years old, this can be a blessing or a curse.

Interests

Over the past ten years, I developed a passion for reading. Growing up in a continent that is so far behind, I discovered that I could close the gap, individually, by reading. Besides nutrition and fitness, I am interested in political science, more so economics, behavioral science, neuropsychology, business, marketing, and spirituality.

Through meditation, I realized that intellectual curiosity can be a gift or a curse, always seeking to understand the world and how things operate. It seems like cognition and equanimity are antagonistic. Lately, all my research leads to ontology, what is true… and epistemology, what are the means of knowledge. Can we really know the truth? Is the human mind able to reach truth? From a scientific perspective, via physics, it seems like the human mind, through the senses cannot perceive reality in its entirety.

Comprehensive Video Program

  • Lose Fat Forever

    Lose Weight Forever means, you are not going back to your previous eating lifestyle. How is this possible? This video program is built on first helping you take care of the mental aspect of adopting a healthy lifestyle, streamlining your thoughts, desires, and wants. It’s the missing link ignored in the nutrition/fitness industry.

    This 15+ hours video program goes over the science of fat gain and how to reverse this process internally. Important Nutrition and health subjects are also covered, combined with a simple and easy fitness plan to boost fast loss, using smart fitness science. You will also access 40+ videos on psychology to take control of your mind, the heart of this program.

  • Gain Muscle Forever

    COMING NOV 2020

  • The Last Luxury

    COMING JAN 2022

Testimonial

Your nutrition plan will go hand to hand with your fitness training. If you want to lose fat, your nutrition will be focused on turning off the fat-storing cycle and turning on the fat-burning state inside your body by activating the hormone glucagon.