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It’s 99% Mental.

South Beach diet, Ketogenic diet, Paleo, Intermittent Fasting… Millions of people try them, lose fat and gain muscle for a while but quit before reaching their goals, or fail to make it a lifestyle. There are plenty of excellent nutrition and fitness program to lose weight or gain muscle mass, plus millions of wellness gurus divulging the latest science in fitness and nutrition, but the majority act as if humans are robots…

In order to take in information and apply it in your day to day life, your mind has to be all in. A robot functions without a mind, so it’s easy to absorb knowledge and apply it right away. But humans are more complex beings, from the surface all the way down to your core,you have to be all-in when it comes to nutrition, fitness and your lifestyle… less fragmented, undivided within.

Emotional control, environmental control, non-violent discipline, turning off self-destructive eating habits and creating new healthy ones…without taking care of the mental aspect of lifestyle changes, your chances of successfully transitioning to a healthy lifestyle forever are slim to none.


Healthy is synonymous with being WHOLE, moving as a unit. My objective is to help you lose weight, get in shape, build muscle and make health your lifestyle by starting from your core, your roots, your mind. The bulk of my video programs help you understand how your mind functions, how to take control of your thoughts and recreate a mental ecosystem conducive to eating healthy and staying fit.

I studied fitness and nutrition science for more than 10 years while living in NYC. This understanding helped me transform my health and overall wellbeing as well as helping clients of all ages reach their fitness goal and go beyond.

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The reason why 95% percent of people trying a diet fail before or after reaching their goals is because the mental aspect of adopting a healthy lifestyle has been ignored by the fitness and nutrition industry.

My approach has moved beyond the usual methods of motivational training or diet recommendations. Rather, I focus on helping you take total control of your mind, make it your ally, not your enemy.

In the video courses, after clarifying your goals, you will be provided a short and long-term fitness and nutrition plan. I will explain, in detail, the science behind my nutrition and fitness recommendations.

Overall, the video program will help you increase your wellness IQ, understand the inner workings of your mind and unify it in order to execute the blueprint to reach your fitness goal. Losing weight, gaining muscle and sustaining a healthy lifestyle is more mental than physical.

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Your nutrition plan will go hand to hand with your fitness training. If you want to lose fat, your nutrition will be focused on turning off the fat-storing cycle inside the body. Then turn on your fat-burning hormone called glucagon. If your objective is to gain lean muscle mass, the video program will show you how to activate the seven X-factors for hypertrophy. But more importantly, I will help you make it a lifestyle forever.
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Mind Control

Atena Nutrition

Wellness IQ

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Your Success

Lose Weight Forever.

Lose Weight Forever means, you are not going back to your previous eating lifestyle. How is this possible? This video program is built on first helping you take care of the mental aspect of adopting a healthy lifestyle, streamlining your thoughts, desires, and wants. It’s the missing link ignored in the nutrition/fitness industry.

This 15+ hours video program goes over the science of fat gain and how to reverse this process internally. Important Nutrition and health subjects are also covered, combined with a simple and easy fitness plan to boost fast loss, using smart fitness science. You will also access 40+ videos on psychology to take control of your mind, the heart of this program.

95% of people going on diets quit before reaching their goals or relapse after. The problem is not losing weight for a day or a month, or gaining muscle for three months, but how to make a healthy lifestyle stick forever. The nutrition and fitness industry ignores the most important factor required to make a healthy lifestyle sustainable, the mind. It’s 99% mental. A new methodology is needed.

Healthy is synonymous with being WHOLE, moving as a unit, undivided within. My objective is to help you lose weight, get in shape, build muscle and make health your lifestyle by starting from your core, your roots, your mind. The bulk of my video programs help you understand how your mind functions, how to take control of your thoughts and engineer a mental ecosystem conducive to eating healthy and staying fit.


The deciding factor between individuals who sustain a healthy lifestyle for decades vs those who yo-yo weight all year long is one thing…the degree of divisiveness within. are you ALL IN? Moving as a unit or fragmented, trying to be healthy while eating unhealthy? When it comes to nutrition and fitness, are you moving from your center or from the surface of your mind, dependent on your emotional state of the moment? Being in shape, fit, vibrant are side effects of your mental ecosystem. When it comes to nutrition and health, you cannot make it happen if you are not all in.

Forcing yourself to eat well, dragging yourself to the gym, or feeling miserable on diets are symptoms of being divided within. Step 1 is taking care of the mental aspect of lifestyle changes. Step 2 is increasing your wellness IQ and applying it in your day to day life.

Are you mentally wealthy? The complexity of human beings makes it so that we erroneously identify with our thoughts, body, and environment… from your loved ones, family, friends, culture, and country. In order to shift to a healthy, sustainable lifestyle, you will have to recover your innate individuality, synonymous with an indivisible self, and not be negatively influenced by your environment.

Reclaiming your inner voice is the first step toward taking care of your wellbeing, nutrition, and fitness. But wellbeing is a ladder, which begins by taking care of your physical self and reaching higher levels of mental health. Mental health is commonly associated with mental diseases, but peak wellness is the complete opposite, it’s the highest level of mental health you can reach.  The pursuit of happiness is not horizontal, endlessly seeking what we are missing, but vertical, reconnecting with our primordial happiness.  

A component of having a healthy lifestyle is increasing your wellness intelligence, IQ. Look around and you will realize how individuals who are fit and healthy for decades understand nutrition and fitness science to some degree. They know how to cook healthy and tasty food, they know how to food shop and meal prep. They have mastered the logistical aspect of a healthy lifestyle in the midst of their day to day lives while managing career, relationships, ambitions, and family.

We fail in school when we are unable to increase knowledge and understanding in specific subjects. You can’t expect to sustain a healthy lifestyle without increasing your wellness IQ. It’s more than just going to the gym and following a nutrition plan. 70% of the American population is overweight or obese, which directly impacts the healthcare system, a trillion-dollar industry. Yet, there is no emphasis on wellness education in schools… is geography more important than your health? It’s up to you to increase your wellness IQ.

Comprehensive Video Programs

  • Lose Fat Forever

    Lose Weight Forever.

    Losing Weight Forever means, you are not going back to your previous eating lifestyle. How is this possible? This video program is built on first helping you take care of the mental aspect of adopting a healthy lifestyle, streamlining your thoughts, desires, and wants.

    15+ hours of video content going over the science of fat gain and fat loss, important nutrition and health subjects, in combination with the simple and easy to do science of fitness for fat loss. On top of 40+ videos on psychology.

  • Gain Muscle Forever

    COMING NOV 2020.

  • The Last Luxury

    COMING JAN 2022

Testimonials

Your nutrition plan will go hand to hand with your fitness training. If you want to lose fat, your nutrition will be focused on turning off the fat-storing cycle and turning on the fat-burning state inside your body by activating the hormone glucagon.